Josep Vila i Capdevila was awarded with the bronze award for best publicity campaign photography: “Cambia de habitos”.
Josep Vila Capdevila created this publicity campaign for a brand clothing store in Barcelona. The campaign plays with the ambiguity of the expression of “Change habits“.
Organized by the Association of Professional Photographers of Spain, created in 1984 to defend the collective interests of professional photographers with the mission of efficiently serving the associates, promoting excellence and offering quality services.
Among its purposes, we found its interest to promote the works of its associates, to represent their interests and to sensitize the organisms and entities of the administration and public opinion on the cultural importance of photography.
These purposes are reflected in a prominent way through the annual call for the LUX Professional Photography Awards.